Breaking data silos: Digital marketer’s checklist for strategic data collaboration by Lotame
The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers. Key takeaways from the research Data challenges: 98% of marketers and agencies face barriers in data orchestration and…