Fujifilm Says it Owns 40% of the Non-Full Frame Camera Market

In an interview with French publication Phototrend, Franck Bernard, the director of the imaging division of Fujifilm France, shared a lot of interesting information about Fujifilm’s market performance, latest cameras, and whether the company might make a new film camera in response to enthusiasm around analog photography. [Read More]

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LinkedIn: The marketer’s guide

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Table of contents What is LinkedIn?Demographics and usageCulture and languageLinkedIn marketing toolsCompany PageLinkedIn AdsAccelerate campaignsLinkedIn Sales NavigatorLinkedIn…

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3 critical steps for creating content that converts

All too often, content is created solely to get clicks, views and likes. It’s all about the call to action (CTA), the asset download, the form fill or the registration sign-up. Most of the time, this is to the detriment of getting real, valuable engagement.  While these numbers might look great on a stat sheet,…

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What’s the role of marketing in a crisis?

When an organization suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which makes the marketing team a crucial part of any crisis response. Marketing is where the…

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