Figma is rolling out four new products and enhanced AI features for its collaborative design platform. Unveiled at its Config 2025 conference, the additions aim to help teams move from idea to production faster, all in one place. They include tools for marketing and brand teams that position Figma as a competitor to Canva, Adobe, WordPress and Wix.
Figma Buzz
Built for brand and marketing teams, Buzz is a collaborative design space for creating visual assets at scale while maintaining brand consistency. The two most important features allow users to:
- Create brand-approved templates, styles and assets. These pre-defined elements can be used to quickly assemble brand-consistent marketing materials such as emails, social media posts and advertising.
- Source data from spreadsheets to simultaneously facilitate the bulk creation of thousands of image assets.
Figma Buzz directly competes with platforms like Canva and Adobe Express, and is currently available in beta. Some features from Figma Draw are also accessible within Buzz.
Figma Sites
Figma Sites lets users build and publish dynamic websites within Figma, turning website concepts or rendered prototypes into functional, live websites using no-code AI.
It provides templates, pre-built web elements and interactive tools. Custom animations and interactions can be added using existing code or via text descriptions. AI code generation support is expected in the coming weeks and a CMS for managing site content is planned for later this year.
Sites connects natively with Figma’s design library and its tool panels will be familiar to anyone who has used platforms like WordPress. Figma Sites is rolling out in beta for users with full seat access.
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Figma Draw
Figma Draw is primarily a tool integrated within Figma Design. It provides vector editing capabilities for creating marketing visuals. It eliminates the need to use third-party applications when creating visual assets.
It places Figma in direct competition with tools like Adobe Illustrator for vector editing. Figma Draw is generally available now for full-seat users as a toggle in Figma Design, with some features accessible on Sites, Slides and Buzz.
Figma Make
Figma Make is an AI-powered prompt-to-code tool that turns written descriptions into working prototypes or apps. It lets users describe desired interactive actions (like making a button trigger an animation) and then generates the code. It is available as a beta requiring full seat access. This tool is described as Figma’s response to “vibe-coding” tools and compares to AI coding assistants like Google’s Gemini Code Assist and Microsoft’s GitHub Copilot.
These tools represent Figma’s ambition to be an all-in-one design-to-deployment ecosystem that can compete for enterprise-level business. How it plays out with the company’s SMB base remains to be seen.
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