HubSpot announced today the launch of a deep research connector with ChatGPT.
More than 75% of HubSpot customers are already using ChatGPT, according to HubSpot’s Q1 2025 AI customer sentiment survey. Using the new deep research connector, those customers will be able to apply powerful research and analysis to their own customer data and context.
Among the use cases cited by HubSpot:
- Marketing can ask ChatGPT to “find my highest-converting cohorts from recent contacts and create a tailored nurture sequence to boost engagement,” then use the insights to launch an automated workflow in HubSpot.
- Sales teams can find new opportunities by asking, “segment my target companies by annual revenue, industry, and technology stack. Based on that, identify the top opportunities for enterprise expansion,” then bring them back to HubSpot for prospecting.
- Customer success teams can ask ChatGPT to “identify inactive companies with growth potential and generate targeted plays to re-engage and revive pipeline,” then take those actions in HubSpot to drive retention.
- Support teams can say, “analyze seasonal patterns in ticket volume by category to forecast support team staffing needs for the upcoming quarter,” and activate Breeze Customer Agent in HubSpot to handle spikes in support tickets.
HubSpot customers who have admin controls can enable the connector for their organization by going to ChatGPT and turning on the HubSpot deep research connector function, selecting HubSpot as a data source, and authenticating their account. From there, any user in the organization can toggle it on, sign in, and start asking questions.
HubSpot users only see the CRM data they’re allowed to access in HubSpot. For example, individual sales reps will only see pipeline data for deals they own or manage. HubSpot said customer data is not used for AI training in ChatGPT.
The HubSpot deep research connector will automatically be available to all HubSpot customers across all tiers with a paid ChatGPT plan.
Dig deeper: 4 expert-backed ways to get more from HubSpot Breeze AI
Dharmesh Shah, co-founder and CTO at HubSpot, announced the news on LinkedIn:
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