Leica Launches Teddy Bears, Wooden Camera Puzzle, and More to Celebrate 100 Years

Two teddy bears dressed as photographers stand beside a vintage camera model. One bear wears a black suit and the other wears a black beret and white shirt. Each holds a miniature camera around their neck. The camera model is wooden with detailed features.

Leica is celebrating the 100th anniversary of its groundbreaking Leica I, the first mass-produced 35mm camera ever, with some surprising new products, including teddy bears, writing utensils, cuff links, wooden puzzles, pins, bags, key rings, and more.

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