- The latest AI-powered martech news and releasesby Constantine von Hoffman on May 15, 2025 at 3:29 pm
Klarna replaced its marketing team with AI, only to learn that AI marketing is terrible. The Swedish fintech company wants humans back ASAP. The post The latest AI-powered martech news and releases appeared first on MarTech.
- 2025 will redefine loyalty. Here’s what that means for brands. by Digital Marketing Depotby Digital Marketing Depot on May 15, 2025 at 2:54 pm
New expectations are emerging around transparency, values, and real-time relevance. Is your brand ready to meet them? The post 2025 will redefine loyalty. Here’s what that means for brands. appeared first on MarTech.
- Why the future of marketing depends on a smarter MOps functionby Greg Kihlstrom on May 15, 2025 at 1:00 pm
Technology is transforming MOps into a strategic powerhouse. Learn what this means for your team and organization. The post Why the future of marketing depends on a smarter MOps function appeared first on MarTech.
- If your teams aren’t ready for AI, then your tools won’t matterby Talisha Padgett on May 15, 2025 at 1:00 pm
AI alone won’t transform your company — your people will. Learn how to lead mindset shifts and build trust to drive real AI transformation. The post If your teams aren’t ready for AI, then your tools won’t matter appeared first on MarTech.
- Salesforce announces initiatives to bring trust and governance to AI agentsby Mike Pastore on May 15, 2025 at 12:05 pm
Without governance and guardrails, AI agents are a disaster waiting to happen. And Salesforce wants no part of AI agent disasters. The post Salesforce announces initiatives to bring trust and governance to AI agents appeared first on MarTech.
- Databricks takes aim at marketers with new platform for data and AIby Mike Pastore on May 14, 2025 at 2:01 pm
Databricks says it’s all in on data and AI for marketers, as cloud data stores sit at the center of many martech stacks. The post Databricks takes aim at marketers with new platform for data and AI appeared first on MarTech.
- Amplitude brings marketing and product teams together in one platformby Mike Pastore on May 14, 2025 at 1:16 pm
Long popular with product teams, Amplitude wants to break down barriers among teams, data and platforms. The post Amplitude brings marketing and product teams together in one platform appeared first on MarTech.
- GenAI is already telling your brand’s story — are you guiding it?by Dave Minifie on May 14, 2025 at 1:00 pm
To succeed in AI-powered discovery, brands must rethink their content, data and strategy. This is the path to AI readiness. The post GenAI is already telling your brand’s story — are you guiding it? appeared first on MarTech.
- 5 signs your GTM is too risky and what to do about itby Mark Stouse on May 14, 2025 at 1:00 pm
It’s not just execution, most GTM failures reflect poor capital allocation. Spot these five warning signs before you lose more than revenue. The post 5 signs your GTM is too risky and what to do about it appeared first on MarTech.
- Twilio unveils new features for customer data platformby Constantine von Hoffman on May 14, 2025 at 1:00 pm
Improvements include better data orchestration, a fully redesigned customer journey function, an AI agent creator and enhanced compliance tools. The post Twilio unveils new features for customer data platform appeared first on MarTech.
