- Apple and Gmail make it harder for email campaigns to get to the inboxby Brian McKenna on March 28, 2025 at 3:25 pm
With Gmail’s stricter spam rules and iOS updates disrupting engagement, more brands are missing the inbox. Here’s why — and how to fix it. The post Apple and Gmail make it harder for email campaigns to get to the inbox appeared first on MarTech.
- 8 challenges for marketing teams navigating the MAP marketby Mike Pastore on March 28, 2025 at 2:13 pm
If your team is in the market for a marketing automation platform, here are eight things to keep in mind. The post 8 challenges for marketing teams navigating the MAP market appeared first on MarTech.
- Mobile marketing with RCS: What you need to knowby Mike Pastore on March 28, 2025 at 1:15 pm
RCS is game-changing technology for mobile marketing. Updated with news from Attentive on its RCS shopping capabilities. The post Mobile marketing with RCS: What you need to know appeared first on MarTech.
- Braze picks up AI decisioning with OfferFit acquisitionby Mike Pastore on March 27, 2025 at 9:31 pm
OfferFit can personalize more than 100 characteristics in an email with its AI technology. The post Braze picks up AI decisioning with OfferFit acquisition appeared first on MarTech.
- AI-powered martech news and releases: March 27by Constantine von Hoffman on March 27, 2025 at 4:40 pm
AI thought it could mess with the works of anime master Hayao Miyazaki and Studio Ghibli. Fans said, “No.” The post AI-powered martech news and releases: March 27 appeared first on MarTech.
- Does your team struggle to evaluate creative ideas? You’re not aloneby Mike Pastore on March 27, 2025 at 4:37 pm
Research found marketers and agencies lack pride in their work and don’t feel the quality is improving. What’s going on here? The post Does your team struggle to evaluate creative ideas? You’re not alone appeared first on MarTech.
- The future of the martech stack and marketing operations is ‘unstructured’by Milton Hwang on March 27, 2025 at 2:15 pm
The next wave of data management disruption is coming, as AI churns out more unstructured data. Is your stack prepared? The post The future of the martech stack and marketing operations is ‘unstructured’ appeared first on MarTech.
- Want better email results? Start with your data. by Edna Chaviraby Edna Chavira on March 27, 2025 at 1:54 pm
Get four actionable steps for creating a robust email data strategy and examples of successful data-driven personalization. The post Want better email results? Start with your data. appeared first on MarTech.
- How the event-first approach to marketing can maximize research ROIby Lisa Shaw on March 26, 2025 at 1:29 pm
Having your partners and community shape the research will give you content people want and a built-in audience interested in your events. The post How the event-first approach to marketing can maximize research ROI appeared first on MarTech.
- 41% of brands using AI for video, up from 18% last yearby Mike Pastore on March 26, 2025 at 1:00 pm
AI is making video production a whole lot easier, and brands are taking advantage of it. The post 41% of brands using AI for video, up from 18% last year appeared first on MarTech.
