Premiere Pro’s AI ‘Generative Extend’ Is Surprisingly Good and Actually Useful

A video editing timeline interface features audio and video tracks. A red circle and arrow highlight an icon resembling a star with arrows. The icon is situated in a row of tools on the timeline.

While Adobe’s Firefly text-to-video generator leaves a lot to be desired, a secondary application of the technology is currently in the beta version of Premiere Pro. Called Generative Extend, it allows video editors to extend a clip by up to two seconds and does a surprisingly good job at it.

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