UpdatesThe Sigma BF Stands for ‘Beautiful Foolishness’ 01 mins Speaking to PetaPixel after the launch of a new camera and two new lenses, Sigma’s CEO Kazuto Yamaki shared the origins of the new camera’s name: “beautiful foolishness.” [Read More] Post navigation Previous: Creative agency gets revenge on vandals… with a fontNext: Social media in 2025: why creatives are ditching ‘rented’ spaces for owned platforms
“We’ve been making video for social since before social was a thing”: a day in the life of Pete Gibbons
