A good website, quality content and some solid search engine optimization (SEO) practices — that was one the most reliable recipes for building an audience, regardless of the business you’re in.
For years, if you were trying to build community, grow readership or attract prospects and customers to your website, understanding how to create content that pleased both site visitors and Google was the skill you needed to master.
Today, when people put a question into a search engine, they often get back… the answer. That’s a great user experience if you’re searching for information, but it’s not so great for organizations that benefited from — and often monetized in some way — that traffic that came from search engines.
Even if your SEO and content marketing game is on point, Google users, for example, often need to scroll past some combination of AI overviews, videos, suggested searches and sponsored results before they see your link on a search engine results page (SERP).
In this episode of Conversations with MarTech, we talk to John Miller, founder of Scribewise, about how the game is changing when it comes to audience building, what it means for websites that rely on organic search traffic and more.
Dig deeper: How ChatGPT search reshapes the buyer’s journey
More episodes:
- Voice agents will change how you think about your brand and your website
- What can marketers learn from the Savannah Bananas?
- What do C-level execs think of their GTM strategies?
- How influencer marketing became an essential marketing channel
- Want to really understand marketing operations? Talk to this guy
Catch every episode of Conversations with MarTech here on the MarTech website, on the MarTech YouTube channel or on your favorite podcast channels, including Apple and Spotify.
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